What Would It Cost in 2023 to Produce an Animated Explainer Video?

We stumble upon many videos in our day-to-day lives. Some of them are part of a marketing campaign and work as advertising videos; some of them are informational videos that we view on different social media platforms; and others are content videos made and uploaded for various purposes. However, did you know that the videos made for marketing purposes have a name and sub-types as well? In this article, we will be reviewing the topic of explainer videos, their types, and other essential information regarding explainer video cost. So without any further delay, let's start our topic.

Explainer Videos - What Are They?

Have you ever come across videos that are created and launched for the marketing purposes of a brand or business? Like an advertisement? Well, then, you are well aware of what an explainer video is.

Explainer videos are videos that have a short duration or time limit and are created to promote a product, service, or concept of business in an innovative and unique way. It might be possible that you have viewed these videos on the main or official website of the brand or on different social media platforms on the brand's official account or as a part of an ad campaign.

Factors That Contribute To Making A Good Explainer Video

Since explainer videos are videos that have short lengths, it is a challenging task for the company and video makers to produce them in such a way that they deliver the content and message accurately while grabbing the attention of the audience. Certain factors that help video creators are:

• A Good Script

• Short Length Of The Video

• Voiceover

• Appealing Visuals

• Catchy Music

• Call To Action (CTA)

• Quality Of The Video

• Purpose Of The Video

1.A Good Script

A well-written script is a key factor that makes a video interesting. The script of the video should be easy to understand and should have elements of both humor and seriousness in it to deliver the message in an engaging way.

2.Short Length Of The Video

It is necessary to keep explainer videos short. Professionals recommend that your video be under two minutes and be wrapped up in under 60 to 90 seconds. The reason for doing so is that you might lose the viewer's attention with long videos.

3.Voiceover

A professional voiceover adds credibility to the video. It is one of the ways through which you can engage the audience and help them understand the content as well.

4.Appealing Visuals

Visuals are one of the key factors that help explainer videos ace their game. With the help of 2D or 3D animations and illustrations, video creators can easily deliver the concept in a way that grabs the attention of most users and keeps them entertained.

5.Catchy Music

With the help of a catchy soundtrack or background music, you can easily attract and keep the audience stuck to the video without making it boring and lengthy.

6.Call To Action (CTA)

It is necessary to add concise and direct CTAs at the end of your video. CTAs help viewers know what they have to do next. For instance, visit the brand's official website or social media accounts. With the help of CTAs, you generate web traffic.

7.Quality Of The Video

Making sure that the quality of your video is excellent and does not have any glitches or blurred content is also a key factor when making explainer videos.

8.Purpose Of The Video

Lastly, video creators and brands should make sure that their explainer video matches the concept of the brand and fulfills the purpose of delivering the required message. The video should explain the following factors:

• What the problem is.

• How your product or service will be unique and helpful.

• Why users should utilize it.

What Are Some Of The Exceptional Types Of Explainer Videos?

It is essential to remember that not every short video you come across for marketing purposes is called an explainer video. In simple terms, explainer videos is an umbrella term that includes different types or categories. Some of these types are:

• Animated explainer videos.

• Live-action explainer videos

• Whiteboard explainer videos

• Screencast explainer videos

• AI explainer videos

Animated Explainer Videos - Introduction And Types

Animated explainer videos are one of the types of explainer videos that are widely used by developers to market a product or service for a brand. With the help of different kinds of animated technologies and software, video creators can easily make content that is light-hearted, fun, and entertaining but delivers the message in a completely mature way.

The animated explainer video service includes the following types of videos.

• 2D animated explainer videos

• 3D animated explainer videos

• Motion graphics explainer videos

• Typography animation explainer videos

How Much Does It Cost To Create An Animated Explainer Video?

One of the key factors that businesses and brands have to consider before opting for the type of explainer video they want to be made for marketing their products and services is fixing or deciding the explainer video cost.

As far as the cost of an animated explainer video is concerned, it is known that these videos require a heavy budget because of the tech stack being utilized in creating them. It has also been observed that only large-scale companies and businesses opt for animated explainer videos for promotions.

However, the cost of animated explainer videos varies from company to company. Some of these companies might charge based on the per-minute video criteria. In contrast, other companies might charge after evaluating the overall project and the amount of time and effort that the project will require. A rough estimation of these services in 2023 has concluded that these videos will cost you around 700 to 72,000 dollars, depending on the content and nature of the video.

What Are The Elements That Help Determining The Explainer Video Cost?

As mentioned earlier, the pricing criteria of companies differ from each other based on the specifications of the explainer video. However, some elements help companies determine the animated explainer video service cost. These factors include

• The Style Of Animation

• Duration Of The Video

• Soundtrack Or Background Music

• Script Of The Video

• Quality Of The Voiceover

1.The Style Of Animation

The first element that will help determine the cost of an animated explainer video is the type of animation being utilized. In other words, each type of animated explainer video requires different technicalities and expertise. Therefore, the price might vary for each type.

2.Duration Of The Video

The length of the video is, again, a key element in fixing the price of the video. The cost will increase as the video becomes longer.

3.Soundtrack Or Background Music

The addition of a high-quality soundtrack or background music also adds to the value of the video. Using a licensed song or recording the sound effects might increase the price of an animated explainer video.

4.Script Of The Video

As the pricing criteria of companies differ from each other, some of these companies might include script writing as part of the package. However, some video production agencies need to consider this part of the package, costing companies a separate budget for script writing.

5.Quality Of The Voiceover

Lastly, the optional addition of a high-quality and professional voiceover will add depth and positive aspects to your video. Still, it will also cost you extra money, as video production agencies might consider this a separate requirement.

Bottom Line - What Would It Cost in 2023 to Produce an Animated Explainer Video?

No matter what the explainer video cost is, it is pretty evident that companies and businesses are increasingly looking forward to creating these videos for their marketing and promotional purposes. One of the reasons for this interest is the exceptional benefits that these videos provide in terms of sales generation and maximizing web traffic.